technology-power

Exploring the intersection of technology, politics, and power in shaping the future.

The Behavioral Illusion: When “Personalization” Becomes Subtle Control

health-society

The Behavioral Illusion: When “Personalization” Becomes Subtle Control

Key Takeaways * What we call personalization in digital health often masks predictive control. * The line between helpful nudges and behavioral manipulation is vanishingly thin. * Algorithms optimize for engagement, not autonomy, turning users into data-driven subjects. * True empowerment demands transparency, consent, and collaboration between users, clinicians, and AI systems. When Help

By Leandro Chique